About us

Based in Wales, Datod was set up in 2019 to help organisations improve the quality of their goods and services related to healthcare. 

Datod is the welsh word for 'unravel'.

Our mission is be the go-to partner for medical device companies who want to transform their Quality organisations to better serve their patients and grow their businesses.

We understand that Quality is much more than compliance. 

We use different approaches to make your organisation better.

Matthew Wictome - Director has over thirty years’ experience working in both public sector and a wide range of private-sector health-care Quality organisations. 

Initially a biochemist by training Matthew holds a BSc and PhD in Biochemistry from the Universities of Bath and Southampton, U.K. respectively. 

Over the past ten years Matthew has been focused on process, organisational and quality improvement activities with a range of health-care companies within Europe and the US operating in stringent regulatory environments.

In 2019 he set up Datod Consulting Ltd: Winner of Global Health & Pharma Best Medical Device and Project Management Consultancy, 2021 and featured in SME News and GHP News.

Matthew holds a Six Sigma Process Excellence qualification and an advanced lean qualification with the Lean Enterprise Research Centre from the University of Cardiff, a qualification required for the design, implementation, management and support of lean transformational initiatives within organisations.   

In addition, Matthew is a certified project and change management leader with a successful track record of leading cross-functional virtual teams to deliver multi-site improvement activities to improve quality, compliance and operational efficiency. 

In addition, Matthew is an International Register of Certified Auditors (IRCA) certified ISO13485:2016 Quality System lead auditor.

Matthew was awarded an Executive MSc - with Merit- in Strategy, Change and Leadership from the School of Economics, Finance and Management at the University of Bristol, U.K. through its executive development programme. 

Co-author of Transforming Quality Organizations: A Practical Guide. (Business Expert Press, New York, 2023), Untangle: Release your business from bureaucracy (Lulu.com, 2025) and Guardrails: Ten Essential Principles for Leading Yourself before Leading Others (Lulu.com, 2025).

Currently Matthew is also Global Vice President for Quality Assurance and Regulatory Affairs for Trinity Biotech.

Matthew’s research interests include the role of Quality functions and Quality Management Systems on business success and also the impact of complexity theory / systems thinking within these environments.